restaurant – Advocado https://advocadoapp.com Award-winning Cloud Loyalty Software for your business Fri, 19 Mar 2021 02:24:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 The Next Step To Take After You Have A Loyalty Program In Place https://advocadoapp.com/2019/01/13/the-next-step-to-take-after-you-have-a-loyalty-program-in-place/ Sun, 13 Jan 2019 07:03:00 +0000 http://droitthemes.com/wp/saasland/2018/11/14/why-i-say-old-chap-that-is-spiffing-jolly-good-copy/ So, you have finally created the perfect loyalty program–one that will keep your members loyal for years to come. Congratulations! But now what? What should be the next steps to take after you have a loyalty program in place? Don’t worry, we’ve got you covered. In this article, we are going to discuss the four...

The post The Next Step To Take After You Have A Loyalty Program In Place appeared first on Advocado.

]]>

So, you have finally created the perfect loyalty program–one that will keep your members loyal for years to come. Congratulations!

But now what?

What should be the next steps to take after you have a loyalty program in place?

Don’t worry, we’ve got you covered.

In this article, we are going to discuss the four crucial steps that you should take if you want to make your loyalty program a success:

  • Enroll your customers into your program
  • Promote your awesome loyalty program
  • Remind your customers about the rewards and benefits they have
  • Occasionally, run special promotions for the members-only

Read ahead for our best tips!



1. Enroll Customers into The Program

Your first step after creating your loyalty program should be to enroll customers into it. Attracting members to your program is a crucial step, making them stay is even more difficult.

Most people have little to no patience when it comes to things like loyalty programs. We know it’s sad, but it’s reality.

People don’t stick around for a long time if they don’t get quick results and value for their time.

No one wants a membership that adds no value to their life. So, as soon as you enroll customers into the loyalty program, make sure they see the usefulness of it.

Create the best first impression because it goes a long way. Make them familiar with the things the program offers. In the Business World, this is called ‘Member Onboarding’.

An ideal member onboarding process should be able to successfully do these two things.

●     Show the customers the value they are getting from your program

The onboarding process should make the customers want to enroll in your program. They need to see why it’s relevant to them and what value it adds to their lives.

●     Impress the customers immediately

The customers don’t have much patience and they are quick to abandon such programs. So your member onboarding process should be quick, easy and engaging.

●     Provide Helpful Information

Customers should have all the information about your loyalty program easily available to them. Apart from that, tutorials, informative videos, and a helpful support system also help in increasing the chance of them sticking with your program.


2. Promote Your Loyalty Program

Promoting your loyalty program is the most important and crucial step. You have a loyalty program but your target audience isn’t going to get aware of it automatically. 

You will need to make your program visible to them. Here is how you can do it:

  • Banners, Posters, Standees

Now that you are ready with the rewards for your loyal customers, prepare attractive banners, posters or standees and display at the places so that everyone can read. They can be placed at the entrance of the shops, on the tables of a café, in the trial rooms of clothing stores, and common display places in the mall, near the cashier, etc.

  • Website

Include the information about the rewards and membership on your website. This is a must have, as in today’s digital world, customers visit the website first before visiting your store.

  • Social media

Create online campaigns to promote the loyalty program. Almost everyone is present on social media today, so take advantage of it. Make Instagram and Facebook pages and reach out to your target audience. Run paid ads on various online platforms.

Remember, you don’t only need to promote the program but you need to do it in the right way – which is, your customers should know about their rewards from every channel. 


3. Remind Your Members About Their Rewards

People are so busy with their lives that they often forget about various things. And you don’t want your loyalty program to be one of those things.

So make sure that you keep reminding them about the rewards and benefits they are getting from your loyalty program. This can be effectively done by sending occasional emails, organizing webinars, creating campaigns, etc.

Specially in Singapore, the channel that is very effective in bringing customers back is SMS. Read more about the effectiveness of SMS Marketing here.

Now, it’s very important to not overdo it. You don’t want to bother them constantly and appear as annoying. But make sure that you remind the members about their rewards periodically so that they don’t end up forgetting about them.


4. Once In A While, Create Special Offers Only For The Members 

Lastly, make sure to create special offers and benefits once in a while for your permanent members.

This will help you in two ways, firstly, it will make the members feel privileged and special, and secondly, it creates a kind of an exclusive club that other people will also want to join.

In this way, you will be able to increase the member base as well as the popularity of your loyalty program.


Conclusion:

Creating and managing a loyalty program is not a piece of cake. But if done in the right way, it will give you many profitable results in the future.

Planning the next steps to take after you have a loyalty program in place is a crucial decision.

We hope that this article was able to provide you some clarity on it.



The post The Next Step To Take After You Have A Loyalty Program In Place appeared first on Advocado.

]]> Do Restaurant Loyalty Programs Work? https://advocadoapp.com/2019/01/03/do-restaurant-loyalty-programs-work/ Thu, 03 Jan 2019 10:12:00 +0000 http://droitthemes.com/wp/saasland/2019/01/14/interdum-luctus-accusamus-habitant-error-nostra-nostrum-copy/ According to Hospitality Technology’s Customer Engagement Study, 45% of diners will select a restaurant if they belong to its loyalty program. So yes, loyalty programs do work in restaurants by: Making customers feel important & rewarded Bringing customers back again & again Helping the restaurant gain competitive advantage Increasing return visits, and in turn, increasing revenue...

The post Do Restaurant Loyalty Programs Work? appeared first on Advocado.

]]>

According to Hospitality Technology’s Customer Engagement Study, 45% of diners will select a restaurant if they belong to its loyalty program. So yes, loyalty programs do work in restaurants by:

  • Making customers feel important & rewarded
  • Bringing customers back again & again
  • Helping the restaurant gain competitive advantage
  • Increasing return visits, and in turn, increasing revenue
  • Making them your advocates
 

 

How are loyalty programs useful:

Loyalty programs are the magnet to attract and retain loyal customers. In today’s world, people are interested in trying new things, so they switch their restaurants every now and then. However, there are techniques to convert your restaurant visitors into loyal customers. Loyalty programs are at the top of the list. As a restaurant owner, you will agree it is more beneficial to retain existing visitors than to attract new ones. They already know your restaurant; all you have to do is persuade them to keep visiting. 

It is true that loyalty programs work but it is also true that sometimes they don’t. The elephant in the room is how to make your loyalty program work? How to ensure that your customers are loyal to your restaurant? And how to take advantage of these programs? Let us find the answers and learn the art of successful restaurant loyalty programs.

 
Tips For An Effective Restaurant Loyalty Program:-

1. Keep it Simple & Meaningful 

The Loyalty Programs are for retaining and reinforcing. If your restaurant loyalty program is difficult to understand then customers might just skip it. In today’s digital world everything is running fast, even the memory. If you want your customers to enrol in your restaurant loyalty program and remember you then offer a simple and meaningful program. For example, instead of burdening them with a plastic card manage your program digitally and save data on your system. Offer a pleasant experience to your customers, don’t confuse them with complex proceedings. 


2. Sign-Up Gifts

If you want people to sign up and come again later then offer an instant incentive. People might doubt coming there again just to avail the loyalty program benefits so offer them a discount on the current bill. This might ignite their interest and increase the number of sign-ups for the loyalty program. The offers that work the best are those items which is lower at cost to you, but higher in perceived value.  For example, a coffee or an ice cream.


3. A Special Welcome at Every Visit

Loyalty program members appreciate the special treatment. Train your staff to greet them personally and even offer a special welcome such as free drinks to start their experience. Give them whichever seats they like or seat them in the finest corner of your restaurant. The bonus of this step is that regular customers might also be attracted to the loyalty program after witnessing the special treatment the members receive. 


4. An Exclusive Access

Your restaurant loyalty program should be like an exclusive club. The members should enjoy some out of the reach benefits. This will encourage more and more people to join. Customers love to get what no one else can get. This is the reason why limited-edition products work so well in the market. Organize events at your restaurants just for the Loyalty program members. Reserve a few dishes in your menus and few seats in the restaurants only for the members. Provide them with the password to the WIFI connection. This will help you attract the millennials. You can also distribute coupons to only the members. Special discounts for special people.


5. Birthday Treats

Who doesn’t like discounts, that too in the most special month of the year? Birthday treats are one of the most effective ways to bring the customers back, and a must have for every restaurant. Based on our internal study, a right birthday promotion can bring back up to 66% of customers.

So wait no more, set your strategy and surprise your loyal customer on his/her birthday. Invite them with friends and family, and for them to celebrate at your restaurant.


6. Promoting your Loyalty Program

People will join your restaurant loyalty program only when they will know about it. You have to promote this program both inside and outside of the restaurant. For internal promotion, employ a push strategy. Train your staff to sell your loyalty program and to influence the customers to enrol. For external, you can use local media, pamphlets, billboards, etc. Make sure your target customers know that you will provide them benefits in return for loyalty. 

 

Conclusion:

So now you know how to start an effective loyalty program. The mantra is to provide value to your customers and make them feel important. Invest your time and effort in improving their experience with you. In return, they will come to your restaurant over your competitors, they will spend more to get a better offer, they will bring new customers, and most importantly, they will stay loyal to your restaurant. Restaurant loyalty programs work wonders when you plan them strategically and offer the best to the members. Remember to take feedbacks and improve your restaurant loyalty program for better results. 

The post Do Restaurant Loyalty Programs Work? appeared first on Advocado.

]]>