Linen Gallery
in Singapore.
About Linen Gallery
Linen Gallery is the go-to-brand for home & living needs. They have over 20 brick & mortar outlets that offer quality bedsheets, bolsters, pillows, mattress protector, pillow protector, home fragrance, tea pots and many other interesting products.
Advocado is extremely delighted in this journey with Linen Gallery. Find out how Advocado’s innovative technology is accelerating Linen Gallery’s Marketing.
At a glance, Linen Gallery:
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Built meaningful customer engagement and re-engagement
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Managed CRM across all outlets seamlessly
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Engaged the viewers of Facebook Live and bring physical footfall to outlets
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Achieved better Marketing Automation with birthday wishes to customers
The Challenge
- Linen Gallery found it difficult to deepen customer engagement, just by relying on their website. There is some extent of uncertainty if customers will return.
- There was hardly any way to understand the offline customer behaviours in order to provide a better match of products and services. This was a pre-requisite to understanding customer data to perform precision marketing and ultimately, increase marketing return on advertising spends (ROAS).
Happy Sentiments
“One of the biggest struggles that we face is the need to build up our first party data. We cannot just rely on our website. We have over 20 outlets, surely, we are able to engage these customers that come to our physical stores.
After thorough selection, we decided to work with Advocado because their system allowed us to do precisely that, and in fact we experienced so much more benefits than what we originally wanted. We are truly blessed and happy to have partnered with Advocado on this CRM journey.”
-Linen Gallery Marketing Team-
The Results
With Advocado, Linen Gallery has indeed grown their first party customer data, increased automation of their customer loyalty program, received more customer enrollments and additional revenue.
Linen Gallery is further able to engage customers via FB Live through QR Codes or One-Time Offer URLs, which have helped in generating footfall. The marketing team of Linen Gallery can now view a transparent sales dashboard that shows useful redemption metrics, which is accessible anytime and anywhere.
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